Untapped

Untapped is a South West craft beer brand focused on using local and seasonal flavours. The aim of the project was to create a distinctive brand identity that could adapt across multiple flavours while remaining cohesive. The visual identity uses a system of bold, abstract shapes to represent each flavour, allowing indiviudal products to feel unique while sitting within a consistent brand framework. This approach enabled the branding to extend across packaging, print, and motion, reinforcing recognition across different applications.