HSBC D&AD Brief

HSBC Global Status Passport was developed in response to the HSBC New Blood Awards brief, which challenged creatives to increase awareness and recognition of HSBC Pantone Red amongst a global audience. Targeting frequent business travellers and high-income individuals, the project explored how HSBC's international presence could be used to create a more engaging and memorable brand experience. The challenge was to build familiarity with HSBC Pantone Red while maintaining the trust, credibility, and accessibility expected of a global banking brand.

The solution was a physical and digital passport experience that rewarded international travel through the collection of destination-specific stamps. Inspired by the format of traditional passport stamps, each design featured a national flower associated with a major international destination, rendered in HSBC Pantone Red with simple white detailing. The passport was supported by a digital integration within the HSBC app, allowing users to collect stamps, track progress, and access exclusive rewards and travel benefits. By transforming HSBC Pantone Red into a collectible and recognisable feature of the travel experience, the project strengthened the connection between the brand's visual identity and its global customer base.