7 Ten Studio is a rebrand of my personal identity as a graphic designer, created to better reflect both my design approach and personal interests. The project explores how elements inspired by motorsport can be incorporated into a professional visual identity without compromising clarity, versatility, or credibility.
The solution combines a bold typographic system with a black, white, and red colour palette, drawing on the precision, performance, and confidence associated with motorsport. By balancing these influences with a clean and structured design approach, the identity remains professional across a range of applications while retaining a distinctive character. The result is a personal brand that feels authentic to me and effectively communicates both creativity and professionalism.
Full Logo Suite
Brand Guidelines Document
